JooMo is a new UK start-up beauty company founded by Nick Warren. The product was developped with the help of the Leeds Institute of Process Research and Developpement (iPRD) and Surrey University.
JooMo face wash is 100% natural face cleanser and is free from harsh preservatives, detergents (SLS/SLES), alcohol and synthetic perfumes.
For: young skin types
Texture: gel type
Price: £4.95 for 200 ml
Face cleansing is one of my favorite skincare routine steps. It was with impatience and curiosity that I started each morning and evening using the JooMo face wash a little while ago.
Immediately, my initial impression was: what an incredible smell! It has a very "warm"and uplifting fragrance, which is nicely created with the blend of orange, cloves and cinnamon essential oils (also excellent to bring anti-bacterial and anti-inflammatory properties to the cleanser). So... close your eyes and you will think the festive winter season is around the corner!
After massaging the orangey colour silky gel all over the skin with circular motions, impurities and dirt were wiped away thanks to a specifically balanced formula of saponins (and other components such as sea salt, sugar, essentail oils etc). Saponins are natural occuring detergents found in many plants. They act as soap without having the overdrying effect. Cleanser also contains honey which is a wonderful beauty ingredient as it associates moisturising and anti-bacterial properties.
Result: my skin was left comfortably cleansed and really smooth. I can really recommend this face wash to any skin type including sensitive ones.
The only thing that I liked less was that the gel was a bit too runny and it was sometimes diffcult to dose the correct amount needed.
As an overal, this cleanser delivered an excellent performance at an excellent price too. Funky design as well. Well... you may want to try it too!
If you want to have a look at the colorful website of Joo Mo, click here. I really appreciated the detailed and informative page about the product and the company itself. Browse through and expect to learn a lot!
...one of my favorite face cleanser!
Overal grade: 9/10
Product composition: aqua, Saccharum officinarum extract, Maris sal (sea salt), saponins, honey, citrus aurantium dulcis (orange) juice, Cyarnopsis tetragonoliba (guar) gum, Acacia senegal gum extract, Citrus auratium dulcis (orange) peel oil, Eugenia caryophyllus (clove) leaf oil, Cinnamomum zeylanicum (cinnamon) leaf oil, Cinnamomum cassia (chinese cinnamom) leaf oil.
Do you know JooMo? Have you tried the face wash already?